Many companies are using automated direct mail campaigns to increase customer satisfaction and boost brand loyalty. There are a variety of ways in which to an automated direct mail tool. You can either use a program designed to send the messages or you can write the emails yourself. Either way, it’s important that you have an in place before you even begin. The right program will be able to help you write the messages you want to send as well as schedule when they should arrive. This will take the manual work out of sending out the letters.
One of the main parts of any successful campaign is the letter itself. You’ll need to write the letter so that it holds the recipient’s attention and convinces them that they need to buy or rent your product or service. There are a few things that you’ll want to keep in mind when composing your letter. First of all, you need to be sure that the letter is professional in appearance and that it accurately states your offer. Don’t make this difficult for the reader by offering them something that they’ve never heard of before.
Next, you’ll need to provide a call to action. You’ll want to make sure that every sentence in your letter prompts the reader to follow through with your offer. For example, if you’re offering customers rent an apartment, you’ll want to include this sentence: “If you choose to rent an apartment, you’ll be helping to save the environment by reducing your carbon footprint.” Keep the sentences short, simple, and to the point.
In addition, you’ll also need to add your company logo and make sure that it is large and bold. Too often, the logos are small and understated. The automated direct mail tool will take care of sizing for you. And, finally, you’ll need to include a statement that lets the recipient know that their information will be kept completely private. This lets the recipient know that they will not be subjected to unsolicited sales or promotions.
As with any other kind of advertisement, your automated direct mail tool should remain consistent with the look and feel of your business. For example, if you own a landscaping business, you probably wouldn’t send brochures describing the services that you provide through a local garden center. Likewise, a software program designed to help you sell insurance would not contain language describing your office at an automobile repair shop. If you must use a brochure format in order to communicate with potential clients, make sure that each side of the leaflet corresponds to the right location on the page.
Your letterhead and letter templates should be clear and simple. They should contain your name, address, phone number, fax number, email address, website, and more. Be sure to include directions to your location and any pertinent information regarding your business. Be concise when it comes to the layout of your mailing list so that it’s easy for customers to scan your information and quickly find what they’re looking for. Remember to include directions to your website in case they’d like to learn more about what you offer.
A very important part of your automated direct mail tool should be a well-designed brochure design. The brochure can be as important as the actual mailer because it gets both customers and potential clients to review what you are sending. The brochure should have a professional design that stands out from other business materials. And, because it’s a tangible item, it’s imperative that it’s visually appealing. All too often, homeowners select dull color paper stocks and bad fonts, which make their brochures appear old and boring.
Your automated direct mail tool should also provide you with an opportunity to track exactly how many customers have responded to your offers. Having a tracking system will allow you to see at a glance where most of your leads are coming from. If you’re not getting as much response to your mailers as you’d like, it may be time for a refresh or a new mailing campaign. Using the right marketing tactics with your automated direct mail tool is an essential part of increasing your sales and expanding your customer base.